Vision 2030 · Ireland
A country of great entrepreneurs. A country where thinking different is normal — from content to AI to business. A vision to inspire and push this generation to the forefront of the world. And to lead from the front, breaking every limit ever thought of in this country.
Vision 2030 for Ireland
Joshua Ajayi — Cavan, Dublin, Marbella, Dubai
The Story
At twenty-three, Joshua Ajayi has already lived several lives. Professional footballer. Biotech student. Door-to-door salesman. And now — the architect of a multi-company venture studio that's rewriting the rules of Irish entrepreneurship.
Born and raised in Cavan, Ireland, to Irish-Nigerian parents, Joshua signed with Longford Town at thirteen and played League of Ireland football through to Monaghan United until he was nineteen. He attended The Royal School Cavan before enrolling in DCU's Biotechnology programme — and dropping out four months later.
What followed was a crucible. He joined PhoneWatch and within six months became one of Ireland's top-performing sales representatives. The sales floor became his university, and the lessons learned there — discipline, psychology, relentless execution — would become the foundation of everything he built next.
By twenty-three, Joshua had built and was running three businesses generating seven-figure revenue. He now splits his time between Ireland, Marbella, and Dubai — and is engaged to Casey Mulvey, his childhood sweetheart since age sixteen and a competitive athlete in her own right.
Ventures & Projects
Flagship Companies
Sales payroll software that's changing how commission-based teams get paid. Backed by Local Enterprise Cavan. Winner of Best Startup 2025. Partnerships with two US companies managing $230M/month in payroll.
Visit PayDaiTwelve entrepreneurship events across twelve Irish counties, bringing together the next generation of founders. Featured in Business Insider as a landmark initiative for Irish youth.
Visit the RoadshowThe Affinity Ecosystem
Ireland's largest independent sales training community. 400+ active members learning remote sales.
Learn More →Mass Awakening and live events nationwide — building community through shared ambition.
Dedicated women's division creating space and opportunity in the sales industry.
Sales management agency — building and scaling high-performance sales teams for clients.
Merchandise and apparel line for the Affinity community.
BioHx Group — Health & Wellness Venture Studio
Venture studio for CPG health brands across skincare, ingestibles, and health technology.
Men's performance skincare. Science-backed formulations for the modern man.
Upcoming product in development. Details coming soon.
The Media Brand
What started as a personal brand has become a platform. JoshTalksBiz is where entrepreneurship, technology, and mindset converge — reaching over 25,000 followers across X, Instagram, and LinkedIn.
Positioned at the intersection of Irish ambition and global thinking, the brand documents the journey of building in real time — the wins, the lessons, and the philosophy behind the decisions.
followers across platforms
Gallery
The vision starts here
Speaking to a packed house
Affinity Sales Training graduation
The team — Cavan
Mass Awakening workshop
The movement grows
Press & Podcasts
Business Insider
Joshua Ajayi to Launch 12 Entrepreneurship Events Across Ireland
Anglo Celt
EU Startups Summit / Club Globals
iRadio
Podcast Appearance — iRadio Ireland
James Hempton Podcast
Dropout Diaries
Library