Vision 2030 · Ireland

A country of great entrepreneurs. A country where thinking different is normal — from content to AI to business. A vision to inspire and push this generation to the forefront of the world. And to lead from the front, breaking every limit ever thought of in this country.

Joshua Ajayi

Vision 2030 for Ireland

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Joshua Ajayi in green jacket, city background

Joshua Ajayi — Cavan, Dublin, Marbella, Dubai


At twenty-three, Joshua Ajayi has already lived several lives. Professional footballer. Biotech student. Door-to-door salesman. And now — the architect of a multi-company venture studio that's rewriting the rules of Irish entrepreneurship.

Born and raised in Cavan, Ireland, to Irish-Nigerian parents, Joshua signed with Longford Town at thirteen and played League of Ireland football through to Monaghan United until he was nineteen. He attended The Royal School Cavan before enrolling in DCU's Biotechnology programme — and dropping out four months later.

What followed was a crucible. He joined PhoneWatch and within six months became one of Ireland's top-performing sales representatives. The sales floor became his university, and the lessons learned there — discipline, psychology, relentless execution — would become the foundation of everything he built next.

"I want to show people in Ireland that there are other options. That you don't have to follow the path someone else laid out for you."

By twenty-three, Joshua had built and was running three businesses generating seven-figure revenue. He now splits his time between Ireland, Marbella, and Dubai — and is engaged to Casey Mulvey, his childhood sweetheart since age sixteen and a competitive athlete in her own right.

7+
Figure Revenue
6
Companies
23
Years Old

Building the
Future of Irish Enterprise

Flagship Companies

The Affinity Ecosystem

Affinity Sales Training

Ireland's largest independent sales training community. 400+ active members learning remote sales.

Learn More →

Affinity Events

Mass Awakening and live events nationwide — building community through shared ambition.

Affinity for Women

Dedicated women's division creating space and opportunity in the sales industry.

Affinity Growth Partners

Sales management agency — building and scaling high-performance sales teams for clients.

Affinity Clothing

Merchandise and apparel line for the Affinity community.

BioHx Group — Health & Wellness Venture Studio

BioHx Group

Venture studio for CPG health brands across skincare, ingestibles, and health technology.

MDRN Skin

Men's performance skincare. Science-backed formulations for the modern man.

Stealth Company

Upcoming product in development. Details coming soon.


@JoshTalksBiz

What started as a personal brand has become a platform. JoshTalksBiz is where entrepreneurship, technology, and mindset converge — reaching over 25,000 followers across X, Instagram, and LinkedIn.

Positioned at the intersection of Irish ambition and global thinking, the brand documents the journey of building in real time — the wins, the lessons, and the philosophy behind the decisions.

25K+

followers across platforms


In the News

Press

Podcasts


Books That Shaped
My Thinking

Think and Grow Rich

Napoleon Hill

★ Favourite

The Untethered Soul

Michael A. Singer

Steve Jobs

Walter Isaacson

Greenlights

Matthew McConaughey

Levels of Energy

Frederick Dodson

Parallel Universes of Self

Frederick Dodson

Poor Charlie's Almanack

Charlie Munger

Elon Musk

Walter Isaacson


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