Project Zero · Vision 2030 · Ireland
A country of great entrepreneurs. A country where thinking different is normal — from content to AI to business. A vision to inspire and push this generation to the forefront of the world. And to lead from the front, breaking every limit ever thought of in this country.
Founder — Project Zero
Joshua Ajayi — Cavan, Dublin, Marbella, Dubai
The Story
At twenty-three, Joshua Ajayi has already lived several lives. Professional footballer. Biotech student. Door-to-door salesman. And now — the architect of a multi-company venture studio that's rewriting the rules of Irish entrepreneurship.
Born and raised in Cavan, Ireland, to Irish-Nigerian parents, Joshua signed with Longford Town at thirteen and played League of Ireland football through to Monaghan United until he was nineteen. He attended The Royal School Cavan before enrolling in DCU's Biotechnology programme — and dropping out four months later.
What followed was a crucible. He joined PhoneWatch and within six months became one of Ireland's top-performing sales representatives. The sales floor became his university, and the lessons learned there — discipline, psychology, relentless execution — would become the foundation of everything he built next.
By twenty-three, Joshua had built and was running three businesses generating seven-figure revenue. He now splits his time between Ireland, Marbella, and Dubai — and is engaged to Casey Mulvey, his childhood sweetheart since age sixteen and a competitive athlete in her own right.
Project Zero
In car racing, the zero car goes around the track first — before anyone else. That's Project Zero. A venture studio that leads from the front, building the companies that define what's next. Every company below is part of the Project Zero portfolio, powered by Jarvis AI.
Portfolio Companies — All Powered by Jarvis AI 🤖
Venture studio for CPG health brands across skincare, ingestibles, and health technology.
AI-native creative studio. Named after Rick Rubin and The Creative Act. End-to-end content production powered by agentic AI — from ideation to final cut.
Instant commission banking for remote sales teams. Backed by Local Enterprise Cavan. Winner of Best Startup 2025. Partnerships with two US companies managing $230M/month in transactions.
Visit PayDaiIreland's largest independent sales training community. 400+ active members, 2,000+ trained.
Initiatives
12 entrepreneurship events across 12 Irish counties. Featured in Business Insider. Bringing startup culture outside Dublin.
Learn More →Ireland's largest mindset and entrepreneurship event. December 2026, Dublin. 3,000-5,000 attendees.
Cybersecurity training and career placement programme.
Podcast documenting the real stories behind building companies — no filters, no scripts.
The Media Brand
What started as a personal brand has become a platform. JoshTalksBiz is where entrepreneurship, technology, and mindset converge — reaching over 25,000 followers across X, Instagram, and LinkedIn.
Positioned at the intersection of Irish ambition and global thinking, the brand documents the journey of building in real time — the wins, the lessons, and the philosophy behind the decisions.
followers across platforms
Gallery
The vision starts here
Speaking to a packed house
Affinity Sales Training graduation
The team — Cavan
Mass Awakening workshop
The movement grows
Press & Podcasts
Business Insider
Joshua Ajayi to Launch 12 Entrepreneurship Events Across Ireland
Anglo Celt
EU Startups Summit / Club Globals
iRadio
Podcast Appearance — iRadio Ireland
James Hempton Podcast
Dropout Diaries
Library